Steve Banfield

Photo Credit: Startup Grind

Former BMW ReachNow CEO and INRIX executive Steve Banfield has joined Seattle-based “startup studio” Madrona Venture Labs as founder-in-residence.

“Steve’s proven talent and leadership make him uniquely suited to build the next great Seattle company,” said Mike Fridgen, managing director of Madrona Venture Labs.

“It is still day one and we will have more to share later, but we can say that together we are attacking an immense and growing data problem faced by essentially every enterprise today and that this challenge fits squarely in both Steve’s and Madrona Venture Labs’ founding and operating experience.”

Source: GeekWire

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