Sonny Mehta, Venerable Knopf Publisher, Is Dead at 77
Sonny Mehta, the literary savant who guided the reading hours of millions and the fortunes of the venerable publisher Alfred A. Knopf for 32 years at a time of changing tastes, aggressive merchandising and demands for profits, died on Monday at his home in Manhattan. He was 77.
The cause was complications of pneumonia, a Knopf spokesman said.
In an age of blockbuster best sellers and cutthroat competition in a shrinking industry, Mr. Mehta was an almost ideal editor and publishing executive: a voracious reader and instinctive decision maker who could spot great books and, coming from a paperback world, had no qualms about aggressively marketing them.
Source: The New York Times
