In an effort to compete with Isha Ambani’s retail empire, Ratan Tata’s company opens the first-ever AI-based beauty store.

owns Ratan Tata Tata Cliq Palette, a platform for Tata Unistore’s beauty retailers, has opened its first physical location in Navi Mumbai’s Nexus Seawood Mall. The store has introduced a beauty app that competes with Nykaa and Tira, which is managed by Isha Ambani of Reliance Retail.The world-famous Landor and Fitch organisation created the Tata Cliq Palette’s store, which offers more than 1000 international and domestic brands in makeup, haircare, skincare, accessories, fragrances, and other categories. Customers can attempt virtual cosmetics and get a thorough examination of their complexion in the store’s AR-enabled makeup trail and skin analyzer mirrors.