In terms of box office receipts, 2024 has seen a number of expensive and highly anticipated films fall short of expectations. But Pushpa 2, which appeared to have met all the requirements from Day 1, did not experience this. Taking advantage of the original’s popularity, the team behind Pushpa 2: The Rule launched a frantic marketing campaign to connect with the public, who were major fans of the first film. And presto! People embraced Sukumar’s much anticipated sequel like it didn’t matter at all when it eventually debuted in cinemas on December 5 following a number of delays, controversies, and rumours.
