Shreya Ghoshal Makes A Taboo Subject Entertaining For Young Listeners

Whisper created history by becoming the first to give India its own “Period Song,” and we should never stop applauding. For their jingle, “Period Ka Matlab Healthy Hain Aap,” they collaborated with vocalists Shreya Ghoshal and Sunidhi Chauhan, two of the biggest voices in the nation. Period education is essential, particularly in schools where a lack of knowledge frequently has detrimental effects like dropout rates and absenteeism. Due to the shame associated with menstruation and the lack of understanding about menstrual hygiene, many girls experience difficulties during their periods. The song is a component of the sixth iteration of Whisper’s “Keep Girls in School” campaign. Emphasis was placed on young girls’ early commencement of menstruation as a method of promoting good health.